Client-side project management is when a project manager represents the client’s interests throughout a project rather than the contractor’s. They oversee planning, design, procurement, and delivery to ensure the project is completed on time, on budget, and to the required standard. In this role, the project manager coordinates consultants, contractors, and stakeholders, manages risks and costs, and provides clear communication between all parties. In shopfitting, that means acting as the client’s advocate—making sure the fit-out meets brand, budget, and compliance requirements while keeping the builder accountable. Essentially, they protect the client’s investment and ensure the project outcome aligns with their goal